Advice to a copywriting fraud

Now, who you want to serve may not have money or there may not be very many of them or they may not be buyers of direct response, and a whole other factors beyond your control. So you might not be able to grow a strong business around it. And that is okay. Just keep going until you do find people you want to serve and who do fit the above and you’r... See more

Grow your own email list, create your own great offers (or find great offers) to sell to that list, and be your own client. Think less in terms of selling and more on serving. This is the first step in my Client-less Copywriter methodology anyway - asking the question:

“Who do you want to serve?”

Not “what do I sell?”

Not “where’s the money?”

Not “what... See more