Create a personalized subject line and carefully craft the email so it doesn’t come across as a form letter. If you make any mistakes in the email (like calling them by the wrong name!) it’s likely that you have ruined all chances for further connection. Point out a specific connection between the blogger and the content you’re bringing to their at

Getting Started with Prospecting Through Email When you first start doing email prospecting, commit to sending five to ten cold emails each week. You can even send these emails through your personal email account because of the low volume outbound of messages.