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ETHOS ALASKA ALASKA™ Manifesto
An exploration of a design studio's ethos, focusing on transcending cultural boundaries, contemporary landscapes, experimentation, inclusivity, and the intersection of aesthetics and ethics.
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business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
A few important questions we have to ask ourselves when we’re representing our brand are: Who does our customer want to become? What kind of person do they want to be? What is their aspirational identity?