Adopt
updated 9mo ago
Adopt
- A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
from 02 Brand Building by Mark Siew
Mike Renaud and added
- Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
from From Brand Strategy to Brand Anarchy
Keely Adler added
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
from Uncover Your Difference by Meera Kothand
juarry added
- The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.
from The Three-Hour Brand Sprint by Jake Knapp
Jordan Bester added
Brand is the emotional connection you establish with your customers and those whom you would like to become customers.
from So you want to build a brand? Here's what you need to understand. - Inside Intercom by blog.intercom.com
Jonathan Simcoe added
- We’ve strived really hard to make sure that there’s a real humanity and a bit of a soul in the brands we create — knowing full well they’re still a company, they’re still for-profit — but in terms of the persona, in terms of how they’re brought to life, having that empathy and having that humanity is something that we work really hard for.
from Designing in a crisis by Dan Frommer
sari added
- A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
from The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumier
Mike Renaud and added
- Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.
from Fundamentals of modern loyalty by Substack
Mila Superstar added