A person’s view of the current state

“burning platform”

Employees want to hear

appropriate messages for each audience.

the good and the bad, the suffering and the rewards. They want to hear that success is possible and they want to learn from the mistakes of others.

Loss of power, responsibility or resources. 2. Overburdened with current responsibilities and workload. 3. Lacked awareness of the need for change. 4. Lacked the skills needed to manage the change – believed they were unprepared to manage the change with employees. 5. Felt fearful or uncertain about the changes being made.

Resistance to change from employees and managers is a common obstacle to successful change projects.

Convert the strongest dissenters

helps change management teams understand the political climate and magnitude of the task at hand.