
Addiction by Design


What were the moral implications of building potentially addictive products?
Nir Eyal • Hooked: How to Build Habit-Forming Products
Slot machines leverage this psychological weakness to incredible effect. The unpredictability of payout makes it harder to stop. Social media does the same. Posting to Twitter might yield a big social payoff, in the form of likes, retweets, and replies. Or it might yield no reward at all. Never knowing the outcome makes it harder to stop pulling t
... See moreMax Fisher • The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World a book by Max Fisher

How I Got Hooked