Adaptive Strategy - JP Castlin

RelatedInsightsHighlights

Traditional strategy was built on a seductively simple premise: if you can predict the future, you can control the outcome. Find the insight, build the plan, execute.

Linear inputs, linear results. Certainty as a deliverable.

But the world no longer fits that model - if it ever did.

zoe scaman • The Work

Summary.

Nathan Furr • Strategy in an Age of Uncertainty

The problem is that most of our existing frameworks, developed during a more stable era, don’t work as well in dynamic conditions. This isn’t to say the old frameworks and the tools that went with them are completely irrelevant. There will always be a need to understand industry structure or to use your resources to create new advantages, but when... See more