Beginner’s Luck (Game Technique #23), where people who are extremely lucky the first time they do something feel that they are somehow destined to do it.

average consumer prefers and trusts reviews by peers over those by professional critics5960.

If you block users from expressing their creativity in ways that are beneficial for the ecosystem, they will ultimately use their creativity to find loopholes and gain the upper hand by playing “behind your back.”

Once users have shown that they have mastered the basic UI, such as opening 5 apps, they unlock an achievement, which in turn unleashes new features. In this way, the difficulty of the user experience never surpasses the skill sets of the user,

YukaiChou.com/ROI.

Milestone Unlock (Game Technique #19)

That is why Core Drive 3 is more commonly seen effective in the Scaffolding and Endgame Phases, as opposed to the Discovery and Onboarding Phases.

The key to Core Drive 2: Development & Accomplishment is to make sure users are proud of overcoming the challenges that are set out for them.

Another variation that has proved successful is to set up Group Leaderboards where the ranking is based on the combined efforts of a team. In this case, even though not everyone is competitive and needs to be at the top, most people don’t want to be the laggard that drags the team down. As a result, everyone works harder because of Social Influence