
Actionable Gamification: Beyond Points, Badges, and Leaderboards

through 1. Finding their game, 2. Analyzing their initial stats 3. Formulating their skill trees, 4. Connecting with allies, 5. Finding the
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
the game also gives you two options: ask your friends to give you a life (Social Treasure), or pay right now (Anchored Juxtaposition). See how all these game techniques work together to become a holistic motivational system towards Desired Actions?
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
deriving fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Internet, Big Data, pluggable frameworks, and stronger graphics,
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
accumulate wealth,
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
This is the power of Ownership & Possession - it not only has the ability to engage, it has the ability to comfort and instill a sense of well-being.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
A product that makes users feel stupid, no matter how great the technology, is often a failing product. From my experience, if a user spends four seconds on an interface and can’t figure out what to do, they feel stupid and will start to disengage emotionally.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Jesse Schell, in his book The Art of Game Design - A Book of Lenses, introduces two Lenses: The Lens of Freedom and the Lens of Indirect Control
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
through 1. Finding their game, 2. Analyzing their initial stats 3. Formulating their skill trees, 4. Connecting with allies, 5. Finding the