
Actionable Gamification: Beyond Points, Badges, and Leaderboards

outgoing, funny, confident, in some cases compassionate,
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
(Often times this could be seen if the gamified system has a no-brainer dominant strategy95, which falls under Choice Perception.)
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Level III and factor in the different player types. This will allow you to see how different types of people are motivated at different stages of the experience.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Parallel Kingdom is a mobile location based MMORPG (Massively Multiplayer Online Role-Playing Game) that allows players to access and grow in a virtual world laid out on top of the real world, based on the player’s GPS location.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
why the user would do it.”
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
YukaiChou.com/ROI.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Ownership & Possession. It is an optimized engine that allows you to own and possess things quickly,
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Jesse Schell, in his book The Art of Game Design - A Book of Lenses, introduces two Lenses: The Lens of Freedom and the Lens of Indirect Control
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
The Taiwanese government turned each receipt and invoice number into a lottery ticket for citizens to play. For every odd-numbered month, citizens can see if their receipt numbers match the winning prize. The first place would win the equivalent of $62,000 - about five years of salary for an average new college graduate, while the second place woul
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