What the Milestone Unlock does is open up an exciting possibility that wasn’t there before that milestone was reached.

Beginner’s Luck (Game Technique #23), where people who are extremely lucky the first time they do something feel that they are somehow destined to do it.

Milestone Unlock (Game Technique #19)

This is the power of Ownership & Possession - it not only has the ability to engage, it has the ability to comfort and instill a sense of well-being.

factor in the different player types. This

Easter Eggs also create speculation on what caused the trigger in the first place. If the Easter Egg seemed to be random, participants will wonder how they can replicate the experience in order to “game” the system. They will start to develop theories about how they won, and will commit to the assumed Desired Actions over and over again to either

both the marketer and customer are able to experience fun and feel continuously engaged through a variety of interactions.

deriving fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.

design systems focused on motivation.