Actionable Gamification: Beyond Points, Badges, and Leaderboards

Always focus on how you want your users to feel, not what game elements you want to use.

Suspense and Mystery in a Blender

Core Drive 3: Empowerment of Creativity & Feedback is a great Core Drive on many different levels. It taps into our innate desire to create, by providing us the tools and power to direct our own gameplay and giving us the ability to affect the environment around us through our own imaginations.

“Torture Break” (Game Technique #66), where a user must wait an interval of time regardless of their actions, a game technique to be explored under Core Drive 6: Scarcity & Impatience.

game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.

creating engagement and loyalty in their experiences.

One of the more effective ways to instill Epic Meaning & Calling into your user base is through an engaging Narrative. This allows you to introduce a story that gives people context for a higher meaning through interacting with your company, product, or website.

deriving fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.

When the sun reaches its greatest height at noon, the shadow of this statue suddenly transforms into a perfect QR Code where people can scan with their mobile phones and see unique content.