Actionable Gamification: Beyond Points, Badges, and Leaderboards

Oren Klaff, author of Pitch Anything, states that during meetings, people pay attention to what you say until they can fit you into a pattern that they have previously recognized178. Once they fit you into a recognized pattern, they immediately zone out. Therefore, it is important to give a pitch that continuously serves unexpected and unpredictabl

Almost all games show you some type of progress towards the Win-States. A Win-State is often a scenario where the user has overcome some sort of challenge - that’s the “win” in the Win-State. Games break down user challenges into stages to help the user feel like there is always progress.

optimize experiences throughout all four phases of the player/user journey.

Ownership is often a feeling or agreement, but it can also take the form of an idea.

social norm greatly influences our decisions and behavior, often more so than personal gains or even moral standards.

The Rockstar Effect is a gamification design technique where you make users feel like everyone is dying to interact with them. In essence, if you make people feel like they have earned their way in becoming a Rockstar, they will feel so much pride in it that they will continue to perform the Desired Actions of building up an even greater fanbase an

Mihaly Csikszentmihalyi’s Flow Theory169, where the difficulty of the challenge must increase along with the skill set of the user.

when Apple was developing the Think Different campaigns, the first rule was that there would be no products in the commercials. This is so counterintuitive, yet so Human-Focused.

They sold a vision.

Scaffolding (the regular journey of repeated actions towards a goal)