Actionable Gamification: Beyond Points, Badges, and Leaderboards

to avoid losing previous work or changing one’s behavior.

mentorship, social acceptance, social feedback, companionship, and even competition and envy.

Internet, Big Data, pluggable frameworks, and stronger graphics,

The key strategy here is that the experience designer should dangle the threat of a large setback (the Ultimate Loss), but should only implement (if at all) small marginal setbacks (the Executable Loss) to emotionally train the user in taking the Ultimate Loss more seriously. The Executable Loss reinforces the avoidance. As a general rule from my o

Scaffolding (the regular journey of repeated actions towards a goal)

gamification notables Gabe Zichermann and Sebastian Deterding

and scarcity,

game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.

Internet, Big Data, pluggable frameworks, and stronger graphics,