Actionable Gamification: Beyond Points, Badges, and Leaderboards

clear goals, meaningful quests, and creative feedback systems.

Think Different campaigns, the first rule was that there would be no products in the commercials. This is so counterintuitive, yet so Human-Focused.

Trust and Reputation in Peer-to-Peer Networks by researchers like Yao Wang and Julita Vassileva

Unpredictability is the Core Drive of constantly being engaged because you don’t know what is going to happen next.

“Sensation,” which is the physical pleasure one obtains from taking an action.

Black Hat zone,

Epic Meaning & Calling is the Core Drive that is in play when a person believes they are doing something greater than themselves and/or were “chosen” to take that action.

extrinsic

Richard Bartle’s Four Player Types (Achievers, Socializers, Explorers, and Killers)

different types of people are motivated at different stages of the experience.