Act 1: From Linear Businesses to Aggregators and Back — Packy McCormick

Aggregators can leverage their demand ownership, data advantage, and superior customer experiences to capture more of the profits in their value chain.

The internet enables Aggregators to shift the chokepoint in the value chain from supply to demand. The monopolies of the 20th centuries - U.S. Steel, Standard Oil, American Tobacco - exerted power through their control of supply. The largest companies in the 21st century are winning by first controlling demand, and using the strength and scale of t... See more