Act 1: From Linear Businesses to Aggregators and Back — Packy McCormick

Aggregators can leverage their demand ownership, data advantage, and superior customer experiences to capture more of the profits in their value chain.

In a response to a critique of Aggregation Theory, Ben Thompson wrote “And sure, at some point the Aggregator may integrate backwards into distribution or supply, but the foundation of their power comes from aggregating demand, something that was not possible before the Internet.” I agree that these companies’ power comes from aggregating demand, b... See more