Philosophy

I care about text. I like words, and their meaning, and arguments and stories, and things like typography, and fonts. I don't like visual congestion, or digital waste, or needless complexity.

Blogging is beautiful. It's about sharing opinions on the web about anything, with one's own idea of aesthetics, however weird it is—or rather, especially because of how weird it is.

But, lately, blogging is in a bad place. It's bedridden with trashy ads, and barbaric tracking, and ugly complexity.

Mataroa is not like that. We built it to be about writing and writing only. We do one thing and that is text. Here, one will find no social networks or obtrusive subscribe-popups.

Here, one will notice a focus on writing regardless of how much something will be read. Not being read can be demotivating, especially when one is starting to write. But it shouldn't be. We recommend that one does not look into analytics. It's mostly fuel for ego.

“What I’m really concerned about is reaching one person. And that person may be myself for all I know.”

— Jorge Luis Borges

When starting a blog, there is a dizzying amount of platforms to choose from. If you know what you want, go with that. But, if you're not exactly happy with the well-established choices and you want to try something new, try mataroa. We aim to be that breath of fresh air.

Nota bene, though: we don't offer themes, or other bells and whistles. We just show text in a simple way. You pay us money ($9 per year), to keep doing that.

What we respect the most is that these are your words. If you decide to take them and leave, we can help. Especially, if you decide to self-host your blog. We provide tools, such as export to Zola or Hugo source files, and we can also redirect to your new domain.

That is all—we hope you enjoy using mataroa and find it useful for putting down your System 2 thoughts into words.

noahputnam.computer

Aeon | a world of ideas