ABM Is B2B.
Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets. (MARKETING MAGICIAN PRACTICAL GUIDES Book 2)
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Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work
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The main goal of all marketing tactics should be to get away as soon as possible from “broadcasting a general message to a wide audience” and move to a highly individualized face-to-face dialogue between prospect and partner.
David H. Maister • Managing The Professional Service Firm
Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
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