Abby Hue on Substack

Almost every entrepreneur understands intellectually that visibility is necessary for business growth. Yet many experience a profound reluctance to be seen in their business—not just normal nervousness about judgment, but a deeper resistance that feels almost physical.

This usually isn't the healthy introvert's need for balanced social energy. It's ... See more

There's a specific kind of procrastination that signals misalignment—it's not about not knowing what to do; it's about resistance to doing what doesn't feel authentic.

You have the templates. You've taken the courses. You know exactly what you "should" be doing. And yet, you find yourself avoiding these tasks with an almost visceral resistance.

This ... See more

Knowing who you are is grounding; it gives you a sense of trajectory. But when we assign words and meanings to what we know we like and value and want, we create attachments. We then strive to keep things within the parameters of which we’ve already accepted. Out of that, we create failure. We create suffering over self. We begin to believe that a

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The potential for impact, sustainability, and fulfillment expands dramatically when your business expresses rather than contradicts your natural gifts. What looks like rebellion from the outside is actually deep alignment from within—the courage to build a business that honors your unique design rather than contorting to external expectations.