Abby Hue on Substack

The Alignment Paradox

The more you build a business aligned with your authentic gifts, the less you need complex systems to sustain it.

The more you honor your natural expression, the less energy required for marketing that converts.

The more your offers reflect your true value, the less you need persuasion to sell them.

This is the alignment paradox: ... See more

Many entrepreneurs build businesses that "should" bring fulfillment but instead create a persistent sense of misalignment—like wearing shoes half a size too small. They function, but every step reminds you something's not quite right.

The challenge is that purpose misalignment rarely announces itself clearly. Instead, it manifests through subtle pat... See more