Abby Hue on Substack

Creating an aligned business isn't about finding the perfect existing template. It's about discovering the unique approach that honors your authentic gifts and natural patterns.

This alignment is discovered rather than constructed—uncovered through experimentation, reflection, and attention to your internal signals rather than external prescriptions... See more

The Permission Moment

There comes a moment in every aligned business journey when you finally give yourself permission to build your business your way.

To trust your intuition over expert advice. To create content on your natural rhythm. To design offers that reflect your true gifts. To speak in your authentic voice.

This isn't rebellion for its own s... See more

Found in Translation

Your intuition speaks. Your business requires action. The gap between them? Translation.

This is the entrepreneur's art: Transforming inner knowing into tangible expression.

The nudge that says, "This feels right" becomes the offer that energizes clients. The resistance that says, "This isn't me" becomes the boundary that preserve... See more

"This is how you build a successful business," we're told. "This is how you write converting copy. This is how you structure your offers. This is how you show up online."

And we forget that there might be a path uniquely designed for us.