The process of knowing yourself can seem mystical, but I see it as eminently practical. It starts with noticing what resonates with you. Noticing what seems to call out to you in the external world and gives you a sense of déjà vu. There is a universe of thoughts and ideas and emotions within you. Over time, you can uncover new layers of yourself

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It would be easy for me to say to myself: “I should care more about business opportunities. I should double down on my StrategyU business.” or “I should push harder with promoting my book, I should do whatever possible to land on the top podcasts.”

But when I look at how I spend my time, I don’t want either of those things. Instead, I’m spending... See more

This doesn’t sound that hard, but it is. It takes some serious reflection to sift through the webs of other people’s thoughts and opinions and figure out who the real you actually is.