We know it can work, because it already does. Creator-focused companies such as Teachable (courses and coaching), Clubhouse (live audio), and Substack are subverting the attention economy by putting people, not platforms, in charge. These companies are all young, but they already account for millions of daily active users and hundreds of millions o... See more

This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and mergin... See more