Abby Hue on Substack

Many entrepreneurs build businesses that "should" bring fulfillment but instead create a persistent sense of misalignment—like wearing shoes half a size too small. They function, but every step reminds you something's not quite right.

The challenge is that purpose misalignment rarely announces itself clearly. Instead, it manifests through subtle pat... See more

The Space Between

There's a space between where your business is now and where alignment is calling it to be.

This space feels uncomfortable. Uncertain. Vulnerable.

It requires letting go of what's familiar before the new fully materializes.

This is the transformation zone— where your business is becoming more truly yours.

Don't rush through this space.... See more

The Integration Point

There comes a moment when what you've learned must become what you live.

When business strategy shifts from external adoption to internal integration.

When your authentic voice no longer feels vulnerable but becomes your greatest strength.

This integration doesn't happen through force or discipline, but through consistent alignmen... See more

Found in Translation

Your intuition speaks. Your business requires action. The gap between them? Translation.

This is the entrepreneur's art: Transforming inner knowing into tangible expression.

The nudge that says, "This feels right" becomes the offer that energizes clients. The resistance that says, "This isn't me" becomes the boundary that preserve... See more

"This is how you build a successful business," we're told. "This is how you write converting copy. This is how you structure your offers. This is how you show up online."

And we forget that there might be a path uniquely designed for us.

Perhaps you're not lost or failing. Perhaps you're being guided through necessary experiences toward your aligned path—the business that expresses your unique gifts and creates value in the way only you can.

The next time you encounter a business struggle, consider that you may not be at a dead end—you might just be receiving the exact guidance you ... See more