In 2015, Notion was on the brink of bankruptcy. So the founders escaped to Japan for 2 years… Today, Notion is a $10B empire that Google, Microsoft & Apple envy and can't survive without... Here are the 3 philosophies they found in Japan: 🧵 https://t.co/8WM11KpgvT

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends, non-cod... See more