Because new producers enabled by Passion Economy platforms enter the market, previous non-consumers and over-served consumers in various sectors have a wider range of choices than ever before. Consumers have the ability to choose a creator-led offering that is cheaper, more convenient, and more aligned to their preferences.

The Passion Economy is broader than what one might think, and encompasses all types of work where the worker/service/product isn’t just viewed as interchangeable and commoditized. I was surprised to learn that nearly 15% of Pinduoduo’s GMV comes from agricultural products (which I had never thought of as being part of the Passion Economy!). Farmers... See more

However, the Passion Economy has issues. First, platforms make constant updates that impact a creator’s earnings potential (ie: Instagram removing the “likes” metric). In addition, as social media platforms grapple with the complex challenges of censorship and free speech, there is real risk to creators of being de-platformed (ie: Zerohedge from... See more