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Designing for, Marketing to, and Partnering with Gen Z
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
“Internet platforms have enabled new forms of work. They connect worker and consumer, often making work more global, scalable, and frictionless. They make it feasible to earn a living wage online.” That’s proving out, and it’s positioned to be one of the defining trends of the next 30 years.
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
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