“[D]esign, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.

P]eople have enough to live, but nothing to live for; they have the means but no meaning.”

because of Abundance, businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling.

The left hemisphere specializes in text; the right hemisphere specializes in context.

Think of the sequential/simultaneous difference like this: the right hemisphere is the picture; the left hemisphere is the thousand words.

Analysis and synthesis are perhaps the two most fundamental ways of interpreting information.

The left hemisphere analyzes the details; the right hemisphere synthesizes the big picture.

They’ll need to do what workers abroad cannot do equally well for much less money—using R-Directed abilities such as forging relationships rather than executing transactions, tackling novel challenges instead of solving routine problems, and synthesizing the big picture rather than analyzing a single component.

The left hemisphere handles logic, sequence, literalness, and analysis. The right takes care of synthesis, emotional expression, context, and the big picture.