The left hemisphere specializes in text; the right hemisphere specializes in context.

a business setting, apply this exercise to a particular product, service, or experience in your company. How can an opening line chosen more or less at random lead to a compelling tale about your offering? This ad-hoc, story-based approach might help you harpoon the big ideas swimming around on the right side of your brain.

the left hemisphere handles what is said; the right hemisphere focuses on how it’s said—the nonverbal, often emotional cues delivered through gaze, facial expression, and intonation.

They’ll need to do what workers abroad cannot do equally well for much less money—using R-Directed abilities such as forging relationships rather than executing transactions, tackling novel challenges instead of solving routine problems, and synthesizing the big picture rather than analyzing a single component.

Knowledge workers are “people who get paid for putting to work what one learns in school rather than for their physical strength or manual skill,

four key differences.

because of Abundance, businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling.

P]eople have enough to live, but nothing to live for; they have the means but no meaning.”

(A sign of these new times is a young venture in Alexandria, Virginia. When routine legal research goes overseas and basic legal information is available online, what’s left for the litigious? High-concept work like that done by Animators at Law, a graphic design firm staffed by law graduates that prepares exhibits, videos, and visual aids to help