A Whole New Mind: Why Right-Brainers Will Rule the Future

a business setting, apply this exercise to a particular product, service, or experience in your company. How can an opening line chosen more or less at random lead to a compelling tale about your offering? This ad-hoc, story-based approach might help you harpoon the big ideas swimming around on the right side of your brain.

The left hemisphere controls the right side of the body; the right hemisphere controls the left side of the body.

“The most striking feature of contemporary culture is the unslaked craving for transcendence.

Knowledge workers are “people who get paid for putting to work what one learns in school rather than for their physical strength or manual skill,

Symphony, as I call this aptitude, is the ability to put together the pieces. It is the capacity to synthesize rather than to analyze; to see relationships between seemingly unrelated fields; to detect broad patterns rather than to deliver specific answers; and to invent something new by combining elements nobody else thought to pair.

“[D]esign, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.

Analysis and synthesis are perhaps the two most fundamental ways of interpreting information.

the left hemisphere handles what is said; the right hemisphere focuses on how it’s said—the nonverbal, often emotional cues delivered through gaze, facial expression, and intonation.

Dedicate your own work—a presentation, a sales call, a report—to someone you admire or who matters in your life.