A Time to Build Tight Brands in the Chaos of Loose Cultures

Do you feel like everything just "Doesn't Make Sense" now?A tweet wipes billions from the stock marketA pair of red rubber boots takes over the internet then disappearsA factory shutdown in China empties shelves worldwideThe world isn’t unstable, it’s stochasticBut that doesn’t mean there’s no strategyJust that linear, deterministic strategy is dea... See more

Here is where culture enters the picture. I mean“culture” in its anthropological rather than artisticsense. What values and practices can hold people to-gether as the institutions in which they live fragment? My generation suffered from a want of imagination inanswering this question, in advancing the virtues ofsmall-scale community. Co

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