Saved by Keely Adler
A Time to Build Tight Brands in the Chaos of Loose Cultures
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural re
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