Substack sits on top of a trend that’s very dear to me: the democratization of monetized information. In simple terms, writers can earn money by sharing valuable information without the dependency on a publisher or newspaper. That’s not just better for creators but also for consumers because they can have a direct relationship with each other.

Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful tak... See more