A Survey of Causal Inference Applications at Netflix
netflixtechblog.com
A Survey of Causal Inference Applications at Netflix
Direct-to-consumer model can only work if companies know who their customers are. Granular customer segmentation allows precision targeting, leads to better retention, and higher-value customer acquisition. Best approach here is to go beyond demographic and psychographic, and build taste profiles, like Netflix and TikTok do. Then, we will know whic
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