A Survey of Causal Inference Applications at Netflix
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A Survey of Causal Inference Applications at Netflix
Netflix came to a similar conclusion for improving its recommendation algorithm. Decoding movies’ traits to figure out what you like was very complex and less accurate than simply analogizing you to many other customers with similar viewing histories. Instead of predicting what you might like, they examine who you are like, and the complexity is ca
... See moreemploying analytical methods to predict treatment impact (i.e., medical influence) similar to the uplift modeling techniques used for marketing treatment decisions.
The company challenged the world by requiring that the winner improve upon Netflix’s own established recommendation capabilities by 10 percent. Netflix is a prime example of PA in action, as a reported 70 percent of Netflix movie choices arise from its online recommendations.
they enable us to test a causal model, discover new models, evaluate effects of interventions, and much more.
they enable us to test a causal model, discover new models, evaluate effects of interventions, and much more.