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A Strategist’s Go-To-Market Strategy Guide — rational vc
Sahil S. on LinkedIn: Marc Andreessen's All-in-One Guide for Founders
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This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
What market opportunity should you pursue? ● Who is your target audience? ● What is your value proposition and product? ● How should you price the product? ● How do you present it in a unique and compelling manner? ● Which channels work best for your product, and how do you scale them?
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
