added by sari · updated 2y ago
A Sense of Belonging
- community members should “feel a sense of belonging (membership), feel like you make a difference to the group and that the group makes a difference to you (influence), feel like your needs will be met by other group members (integration and fulfillment of needs), and feel that you share history, similar experiences, time, and space together (share... See more
from Brands want to be more than your friend. They want community. by Vox
Keely Adler and added
Building Brand Communities: How Organizations Succeed by Creating Belonging
by Charles Vogl
Keely Adler and added
