
A Science-based Guide to Thinking Creatively—With LLMs

Just a moment...
researchgate.net

How to Build a Simple Creative Framework
Start With a Trigger Bank: Collect real language: frustrations, objections, hooks. Cluster them by emotion (shame, friction, urgency, relief). These drive angle direction.
Map to Awareness Stage: Label each concept by where it sits in the buyer journey.
Unaware = story
Problem aware = agita