A Rant Against Maximization
medium.com
Saved by Andrew Tam and
A Rant Against Maximization
Saved by Andrew Tam and
People, communities, society, governments, investors, and employees alike are all starting to say: “I’m not interested in your business. Business is obsolete. The real question is: can your company do anything more than just ‘business’? What can you do to inspire, amaze, delight, surprise, elevate, enlighten, and better me, and the community around
... See moreWhat’s more, Friedman’s narrow view on the business of business has lost credibility: in the face of twenty-first-century challenges, firms need a purpose far more inspiring than merely maximising shareholder value and, as Chapter 6 illustrates, a growing number of enterprises are finding ways to give themselves one.
Peter Drucker said that “making money for a company is like oxygen for a person; if you don’t have enough of it you’re out of the game.” In other words, profitability is a performance requirement for all businesses, but it is not a purpose. Extending Drucker’s metaphor, companies who take profit as their purpose are like people who think life is ab
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