scholar of recent and contemporary Hollywood business practices notes, what hitherto were to be considered as academic debates about auteurism became increasingly important to the motion picture industry in the form of “. . . the auteur (my italics) as a commercial strategy for organizing and market-ing aims that identify and address the potential... See more

movies were becoming the flashpoint for the nation’s culture wars and generational conflicts.

Dissenters have been loud. In 2019, Martin Scorsese pronounced Marvel movies “not cinema,” earning the undying enmity of comics fans. Last year, Quentin Tarantino lamented Marvel’s “choke hold” on Hollywood and said, “You have to be a hired hand to do those things.”