A quote by John Junor

He goes on to say that without feeling, nothing matters, and with feeling, anything can matter.

There is too much information in the world for everyone to calmly sift through the data, looking for the most rational, most correct answer. People are busy and emotional, and a good story is always more powerful and persuasive than ice-cold statistics.

Still, strong emotions can add energy to a passage or an entire argument,

Information by itself is forgettable, but information combined with emotion becomes a long-term memory.

Facts and figures inform, but stories move people to action.