“A quiet shift is taking place”: On being a creative in the age of content

Kelly’s vision depends on an evolution of the Internet in which the vast tangle of possible one-on-one connections partition into countless small cliques—each one a fandom or a mini community revelling in the discovery of others who share their quirks. Instead, the social-media giants effectively rerouted these connections through a small number of... See more

Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

... See more

Enjoying a newfound creative energy by approaching my output in a "New Media" spirit:

- Breaking platform and category boundaries

- Inviting the public to interact

- Designing limited edition experiences

More interesting, more fulfilling, and more fun

With the advent of blogs, social media, YouTube channels, and other distribution platforms, you no longer had to rely on gatekeepers to attract people to your curiosities. Your uniqueness became an asset, not a liability. And as more creator-friendly tools were introduced into the landscape, it expanded your ability to make money doing something yo... See more