🧠 A Primer on Social Money by Holyn Kanake

The attention economy has benefited corporations. The creator economy helps creators a lot more but leaves a lot on the table. Fans can’t participate in the upside of a creator’s growth for example.

Social money is gaining full steam. Roll, a startup that provides social money infrastructure, has minted over 250 tokens that now have a fully diluted market cap that will soon exceed $250M.

In April, Alex Masmej, a Parisian founder, “tokenized himself” via $ALEX and raised $20K from 30 investors.

Social money is branded cryptocurrency. It allows creators to reward fans for different kinds of engagement. Liking and retweeting your favorite creator’s content for example is finally worth something.

The market cap of social money on Roll will soon exceed $250M, and has been growing exponentially since July. We’re in the nascent stage of creators as corporations.

Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more