A PHILOSOPHY OF TREND STRATEGY
The strategist is no longer a domain expert in isolation, but a pattern recogniser across disciplines - someone attuned to the logic of living systems.
Why does this matter? Because traditional strategy was built on fragmentation. On dividing markets from cultures, insight from intuition, brand from business.
But these divisions were always artificia
... See morezoe scaman • The Work
four ways to detect and successfully capitalize on the mood in culture: contradictions, coincidences, inversions, and oddities in the culture; society; business; and consumer behavior.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
