A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1 by @ttunguz
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A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1 by @ttunguz
impressions, number of clicks, click-through rate (CTR), conversion rate (from clicks to purchase), and customer acquisition cost (CAC).
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
A basic model for evaluating web 2 hypergrowth tech businesses is looking at Customer Acquisition Cost (CAC) versus the Lifetime Value (CLV). Everytime you give away tokens can be likened to web 2 marketing spend (CAC), while CLV is the total of economic rewards (such as protocol earnings) that a user brings by using the platform.
Zee Prime Capital • Improving Community Distribution
Even within SaaS companies, there’s a wide range of capital-efficiency rates. Consider the analysis from Shin Kim, a contributor to TechCrunch, who looked at the ratio of total capital raised divided by annual recurring revenue (ARR) in publicly traded SaaS…
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