There has been lots of talk about the current battle between “old” media platforms like The New York Times and upstart newsletters on Substack, and I believe tokenization could emerge as a key differentiator for forward-thinking media companies. Especially for new companies and products, allowing early subscribers to benefit from future upside can ... See more

Early tokenization efforts had smart ideas; they built new markets and created new ways for artists to make money. These experiments proved particularly valuable for artists with dedicated fan communities but often created parallel economies operating separately from traditional distribution channels.