A New Era of Media Begins With Tokenization

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more

There has been lots of talk about the current battle between “old” media platforms like The New York Times and upstart newsletters on Substack, and I believe tokenization could emerge as a key differentiator for forward-thinking media companies. Especially for new companies and products, allowing early subscribers to benefit from future upside can ... See more

Paradigm 1: Tokenizing Digital Creators vs. Digital Communities The future of tokenization is infinitely complex when considering who and what can be tokenized. But this seemingly complex topic can be simplified if you break tokenization down into two main groups, digital creators, and digital communities.A digital creator is typically one leader w... See more