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Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
Eileen Isagon Skyers • Dirt: Are we post-platform?
If you’re lucky, perhaps something you post will temporarily spark a surge of engagement, but those same spectators, exhausted by the onslaught, will soon shift their weary attentions to the next recommended item flowing close behind. This relentless pace rewards passive consumption, not active interaction with individual creators. The winner-take-... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more
Holyn Kanake • 🧠 A Primer on Social Money by Holyn Kanake
