A moodboard for people who hate self-promotion

A sound self-promotion strategy needs to focus on the following goals:

I know this offends our sensibilities as experts, artists, and creators. We want so badly to believe if we just create something good enough, people will seek it out. It feels wrong that we should have to promote ourselves constantly. But I’m here to tell you there’s no way around it. To maximize your potential, you must do marketing.