A moodboard for people who hate self-promotion

Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’s not just saying the same thing over and over again... See more

the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds.

If there's any kind of lesson in all this, it's mostly some advice I want to give myself.

The lesson is simply: speak up .

It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more