A message for Growth team naysayers.
mail.google.com
A message for Growth team naysayers.
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n
... See moreColin Nagy • The Folksonomy Edition
Intro | Growth Guide by Demand Curve
demandcurve.com
Growth drives → Marketing drives
Assuming the company is big enough to have both teams, these one-off bursts are typically driven by Marketing.
To execute spikes requires “campaign” mentality.
This is something Marketers tend to be excellent at. Meanwhile, certainly in a most Growth people are miserable in this execution mode, as they prefer to ship c... See more
Assuming the company is big enough to have both teams, these one-off bursts are typically driven by Marketing.
To execute spikes requires “campaign” mentality.
This is something Marketers tend to be excellent at. Meanwhile, certainly in a most Growth people are miserable in this execution mode, as they prefer to ship c... See more
Superhuman
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”