A Media Ownership Model: Why Subscribe When You Can Invest?

Instead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.

Premium subscription tiers aren’t new, in fact, most legacy publications leverage this. But the problem is, 90% of the value is tied to more content.

But what's amazing with Substack that's under discussed is that subscribers actually do feel like they're investing in creator success. They subscribe for the content but also because they want that creator to continue doing what they do. There's just no financial association with that success.

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.