A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Nicolas Cole

amazon.com
Cover of A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Joe Calloway

amazon.com
Cover of Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 2 highlights

amazon.com
Cover of ZAG: The #1 Strategy of High-Performance Brands

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumier • 3 highlights

amazon.com
Cover of The Brand Gap: How to Bridge the Distance Between Business Strategy and Design