A Land Without Giants

In an analogy, this is how most writers, creators, and entrepreneurs think about product creation, innovation, digital transformation, and marketing. They start with “what exists,” and then aim to “disrupt” or “change” or “transform” the way it is. They assume the market. They say, “Impressionism is what people clearly want. So let’s do impressioni

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And yet, lately, it feels like we're living through an era where we don't feel comfortable rewarding the risk it takes to be directional. The gravitational pull of the safe and familiar means it's rarer for brands to stick their necks out and actually lead with a strong vision. Instead, they play it safe. Brands and countless DTC startups are seemi... See more

In the 1980s, a venture capitalist could truthfully say their investment was the difference between life or death for an important, generational technology company. Funding such companies, in this way, was absolutely a good quest. But today there are more people "helping the builders" than actually building, fighting one another in a zero-sum game

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