We wanted to explore what it would look like if we created a social-media platform that moves against hierarchy and making people into brands. What care and safety mean when creating online connections that feel more tender and meaningful and not so transactional and extractive. And we’re thinking about citation, ensuring that creators and people... See more

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere... See more