Web3 Marketing: A (Hype-Free) Complete Guide — Reforge

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more

The best communities form around ambitious missions, have a strong group culture, and have a clear way of flexing their brand identity. Think of the uniforms, memes, and other artifacts that make a group a group. Web3 enables communities to coordinate, build equity, and shape culture in ways that have never before been possible.

Web3 is about the distribution of power and resources, not their accumulation. What drives the success of Web3 is the community because communication between its members is key for organizing themselves towards achieving a common purpose.

- The web3 marketing stack is just now taking shape for marketers and community leaders to better understand their audiences, segment their users, and engage with their customers in a more personalized and effective way.

What allows for long-term success in web3 is clear purpose, having an engaged and high-quality community, and matching the right organizational governance to that purpose and community.