A guide for finding product-market fit in B2B
Some of my biggest surprises when researching paths to PMF for top B2B companies:
1. If you build it, they *will* come—if you have strong product-market fit.
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L
Lenny Rachitsky • A framework for finding product-market fit | Todd Jackson (First Round Capital)
- First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme
- Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta, L