A Good Newsletter Exit Strategy Is Hard to Find

And so the internet’s latest shining promise of creative autonomy denatures into another burnout-inducing hamster-wheel game of keep up, as Gimlet executive Reyhan Harmanci noted recently.

In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more